Digital economy requires other business Oven Door Hinge models different to the ones present in the physical world; therefore, they should be studied from a particular perspective.In this research a variety of canvas formats or business model canvas are compared and analyzed.The entrepreneurial intention of Communication students from the University of Lima is also studied.
The methodology included a survey among students and an educational Frames experience within the subject: Advertising Creativity.The main result of this research is a proposal canvas to design digital entrepreneurships in Communication, whether commercial or social businesses.